about kelli

Kelli Frayser is the creative mind behind The Bloom Room Charlottesville. She brings her love of design and nature together to create one of a kind arrangements for weddings and special events. She loves working with couples to bring their vision to life on their special day. With over five years of experience, her goal is to bring you peace of mind and ease throughout the whole process. 

Fill out the contact form or send her an email at

Creative floral design for weddings and events surrounding charlottesville, virginia.

The Bloom Room Charlottesville is a full service floral and design studio whose goal is to not only create a look you love for your special event, but to evoke a feeling of beauty, personal style, and character that is all yours. 





“When we were planning our wedding, there were a few things I was absolute about having. Both my parents walk me down the aisle, a live band with lots of dancing, and Kelli’s flowers. I had a color theme in mind and a few flowers I knew I liked, but she took it from there and I was more than happy to give her the reins. Not only does Kelli have an eye, she might just be the sweetest lady I’ve met! Gentle, understanding, and full of great suggestions. Our bouquets, altar, and tables were absolutely stunning. And to this day, nearly three years later, I still get compliments on our flowers!”

Love Notes

“Kelli picked the most beautiful flowers that made my wedding day feel so lovely. I didn’t have a specific vision, but from the few photos I liked, Kelli created the flowers I had always dreamed of. I loved my bouquet so much that I had it preserved.”


Love Notes

“I am beyond words in expressing how much I appreciate all Kelli did to make my daughter's wedding such a beautiful event. The flowers were amazing! Kelli is so incredibly talented.”


Love Notes

“I went into my wedding with a specific vision of what I wanted in mind. Not only did Kelli see my vision, she brought it to life in a way I never could have imagined possible. The areas that I felt a little lost or hadn’t made a decision, she jumped in and helped every step of the way. She brought so many fun and new ideas to the table. She turned our simple venue space into the magical wedding of my dreams.”


Love Notes

“Kelli was so much fun to work with throughout the entire process! Using local flowers was something that was really important to me and Kelli was able to source some of my flowers through local farms which I LOVED. Thank you BRC!!”


Love Notes

“I could not have been happier that we chose The Bloom Room Charlottesville. The florals for each table at our reception were simply stunning. My friends still talk about how they wish that they had worked with Kelli for their weddings.”


Love Notes

Kelli was just the best to work with for our wedding! We didn't have a specific vision for flowers and were a bit nervous about the budget, but Kelli was so gracious and patient as she helped us think through what would be best for our day. We truly felt like she cared about being a part of this special day rather than only seeing us as clients. Beyond that, she has an incredible eye for beauty and the ability to take even the vaguest of visions and turn them into a reality that exceeds expectations. Our flowers were stunning and absolutely perfect. We received so many compliments from our other vendors and our guests throughout the night - our photographer even said that the bridal + bridesmaids' bouquets were possibly the prettiest ones she'd ever seen! We are so thankful for Kelli and would recommend working with her to anyone who is looking for floral arrangements.

Love Notes


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